12.05.18

Sarah Michelle Gellar, Greg Fleishman & Galit Laibow Talk Their "Foodstirs" Brand

Foodstirs is the first and only nationally available brand to receive the Glyphosate Residue Free certification which verifies that our products do not contain the World’s most used herbicide. Creators Galit Laibow, Greg Fleishman and Sarah Michelle Gellar, parents and longtime friends, were touched by the unbeatable way baking helped them connect with their kids. Amazed at the absence of options to make it more natural and accessible, they made their own. They still try everything in their own kitchens and keep us searching for ever more inventive ways to bring baking back and make it better, with people and planet equally in mind.

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>>> HELLO, EVERYONE. WELCOME BACK TO BUILD. THE COMPANY FOODSTIRS WAS CREATED BY THREE PARENTS AND LONG TIME FRIENDS WHO WANTED TO MAKE BAKING MORE NATURAL AND ACCESSIBLE. SINCE LAUNCHING IN 2015, FOODSTIRS IS NOW AVAILABLE IN MORE THAN 15,000 RETAIL LOCATIONS INCLUDING STARBUCKS AND WHOLE FOODS. TODAY, CREATOR SARAH MICHELLE GELLAR, GREG FLEISHMAN & GALIT LAIBOW ARE HERE TO CHAT ABOUT FOODSTIRS. BUT FIRST HERE'S A VIDEO ABOUT THEIR MISSION. \M\M

>> SERIOUSLY. KIDS HAVE PRACTICE IN 45 MINUTES. THE DAYS OF HAVING ALL AFTERNOON ARE GONE. THAT DOESN'T MEAN YOU CAN'T GIVE ANY PASTRY SCHOOL GRADS A RUN FOR THEIR DOUGH. FOOD STIRS A LA SUPER EASY. ALL ORGANIC, NO GMOs, SO MANY OMGs. CAN TURN ANY PARENT INTO A BAKE SALE BALLER. THERE'S A NEW BAKER IN TOWN AND IT IS EVERYDAY YOU. HAVING THE NEIGHBORS DESCRIBE YOUR BIRTHDAY CAKES, FLUFFY AS [BLEEP.] YEAH. THE KIDS TOTALLY WANT IN. NOW THAT YOUR CONFIDENCE IS IN, LET'S TAP INTO THOSE BAKING POWERS. COOKIES IN THE OVEN. PHONES OUT THE WINDOW. YOUR KID'S FAVORITE BEDTIME STORY, THE CUP CAKE RECIPE. ALL THE SMILES, ALL THE TASTES, ALL THE FEELS. YEP. YOU MIGHT TEAR UP A LITTLE. JUST REMEMBER, ALL THOSE MAGICAL STUFF HAPPENS BECAUSE YOUR BROWNIES ARE AWESOME.

>> PLEASE WELCOME MY GUESTS. HOW ARE YOU DOING TODAY? CAN YOU BELIEVE IT IS THIS DARK, BY THE WAY? IT'S LIKE 5:00.

>> IT'S AFTERHOURS NOW. BUILD AFTER DARK.

>> WE JUST REBRANDED.

>> WHAT IS IN HERE?

>> WHATEVER YOU WANT IT TO BE. WHISKEY, TEQUILA. LET'S TALK ABOUT FOODSTIRS. I'VE SEEN IT AROUND. FOR THOSE UNFAMILIAR, WHAT IS THE ORIGIN STORY OF THE COMPANY?

>> IT ALL STARTED WITH PARENTS. IT WAS ABOUT OUR KIDS. ABOUT BEING ACTUALLY SORT OF FEARFUL ABOUT MISSING THOSE, THEY WERE GROWING UP SO FAST. AND WE WERE MISSING THE TIME TOGETHER WITH OUR KIDS AND WE CAME TOGETHER. WHAT CAN WE DO? WE WANTED TO SPEND TIME TOGETHER, MAKING MONEY. WHAT BETTER WAY THAN IN THE KITCHEN? WE SAW THIS BRIGHT SPACE IN THE MARKETPLACE. IT WAS A TIRED OLD CATEGORY THAT HAD NOT BEEN INNOVATED IN A LONG TIME. HOW COULD WE GIVE THE BEST BIG AING EXPERIENCE WITH PRODUCTS CLEAN, SUSTAINABLE AND TASTED AMAZING.

>> AND WHAT WAS THAT SPACE YOU FOUND YOUR NICHE IN?

>> WE WANTED TO LEVERAGE THE POWER OF BAKING. THERE WERE ALL THESE HANG-UPS. ONE OF THEM WAS INGREDIENTS. WHEN YOU GO DOWN THAT CATEGORY, 80% OF THE BRANDS, IT IS A TOXIC CESSPOOL IN A BOX. SO WE THOUGHT, ALL RIGHT, LET'S CHECK THAT BOX. THEN THE NEXT WAS CONVENIENCE AND EASE. YOU DON'T WANT TO SPEND MORE THAN 25 MINUTES USUALLY TO CREATE SOMETHING. THE LAST WOULD BE THIS AMAZING FROM SCRATCH FLAVOR. SO AS WE WERE THINKING ABOUT CREATING A BRAND THAT WOULD LEVERAGE THE POWER OF BAKING, WE COULD HIT ALL THOSE POINTS, WHICH WE DID SO FAR.

>> LET'S TALK ABOUT THE INGREDIENTS. FIRST, WHAT ARE SOME OF THE THINGS THAT ARE IN BAKING THAT WE WEREN'T MAYBE AWARE OF THAT WEREN'T SO GREAT FOR US? I DIDN'T KNOW.

>> I THINK IT IS INTERESTING. WHAT COMES TO MIND. FLOUR, SUGAR, EGGS. WHEN YOU LOOK AT THE BOXED INGREDIENTS, THE NUMBER ONE AND TWO INGREDIENTS ARE SALT AND DYE THAT'S SHOULD NEVER BE, WHY IS THERE BLUE DYE IN A YELLOW CAKE? FOR US, IT WAS ABOUT PAIRING DOWN WHAT THOSE INGREDIENTS WERE AND SEARCHING THEM OUT INDIVIDUALLY.

>> FLOUR TYPICALLY MAKES UP 65% OF ANY BAKING MIX. AND FLOUR IS ONE OF THE MOST, A RAW MATERIAL CROP GROWN WITH THE MOST PESTICIDES SO THAT'S A BIG DEAL. WHEN YOU THINK ABOUT BAKING MIX BOXES, THE FLOUR IN THERE IS USUALLY COMING FROM 100 TO 150 DIFFERENT FARMS. THAT MEANS YOU HAVE GMOs IN THERE, PESTICIDES, AND THAT BECOMES AN ISSUE WITH FLAVOR BUT ALSO, PERSONAL WELLNESS.

>> HOW DID YOU EVEN KNOW WHERE TO START? YOU'RE TELLING ME THIS AND I'M CLUELESS. WHAT KIND OF RESEARCH WENT INTO FINDING OUT WHERE TO SOURCE THE BEST PRODUCTS?

>> GOOGLE.

>> YES!

>> WELL, WE HAVE A LOT OF PERSONAL EXPERIENCE IN THE CATEGORY AND THE NATURAL PRODUCTS INDUSTRY AS A WHOLE. SO IT’S NO WONDER ABOUT HOW YOU WOULD IDENTIFY SOMETHING CLEAN TO BEGIN WITH FIRST. AND ORGANIC, A BIG ONE. AND THEN GOING AND LOOKING AT HOW THINGS ARE MADE AND WHAT THEY CAN DO FOR A NEXT STEP IN TERMS OF AGRICULTURE. IT WAS VERY, ONCE YOU KNEW WHAT WE WANTED. WE WANTED SINGLE ORIGIN SO SOURCE FLOUR FROM ONE PARTICULAR FARM WE KNEW WAS GROWING AT THIS TIME PUREST WAY POSSIBLE. SO WE WENT INTO THAT WITH A PHILOSOPHY AND A MISSION AND WE DID USE GOOGLE AND OTHER NETWORK TO FIND FARMS OUT THERE.

>> IS LOCAL IMPORTANT? OR IS IT JUST THE BEST MATERIALS?

>> IT IS THE BEST MATERIALS. FROM ALL OVER THE COUNTRY. THAT'S ONE THING WE'RE REALLY PROUD OF. WE'RE SOURCING FROM ALL OVER THE WORLD. LIKE OUR FLOUR SOURCE IN MONTANA. OUR CHOCOLATE IS SOURCED IN PERU. IT IS THE MOST TRADED CHOCOLATE ON THE PLANET. WE ALL THREE WENT DOWN TO PERU LAST YEAR AND MET WITH THE FARMERS, THE MANUFACTURER, THE SUPPLIER, AND BUILT RELATIONSHIPS. THAT'S WHAT IT IS ALL ABOUT. NOT JUST GETTING INGREDIENTS AND HAVING THEM SHIPPED IN A BOX AND NOT KNOWING WHERE THEY CAME FROM. IT IS GOING BACK TO THE SOURCE AND MAKING SURE WE'RE TAKING CARE OF THE PEOPLE ARE PROVIDING US THE INGREDIENTS.

>> I'M SORRY. GO AHEAD.

>> I THINK IT IS FUNNY WHEN YOU SAY YOU'RE GOING TO A FARM TO SEE HOW THEY GROW THEIR CROPS. THEY'RE NOT USUALLY THINKING OF BAKING MIXES.

>> THAT HAPPENED WHEN WE TRIED 26 DIFFERENT CHOCOLATES IN THE WORLD. AND THE ONE WE FOUND WAS BASE IN THE PERU AND I REMEMBER THEY DIDN'T WANT ANYTHING TO DO WITH US. BAKING MIX? FORGET THAT. YOU'LL BE SUPER SMALL. SO THROUGH PERSONAL CONNECTIONS, WE WERE ABLE TO SOURCE THE BEST COCOA ON THE PLANET. AND THEN OUR SWEETENER COMES FROM PARAGUAY. NO CHEMICAL INPUTS AT ALL. SUGAR, COCOA AND FLOUR MAKE UP ABOUT 80% OF ALL OF OUR RECIPES AND THAT'S THE BEST INGREDIENTS.

>> AND HOW IMPORTANT IS IT FOR TO YOU CONTINUE TO INNOVATE? I READ THAT A LOT OF YOUR PRODUCTS ARE CERTIFIED GLYPHOSATE-FREE, I WAS REALLY BAD AT SCIENCE IN HIGH SCHOOL. SO EXPLAIN TO ME WHAT THAT IS. AND WHY IT WAS IMPORTANT TO MAKE SURE THAT WASN'T IN YOUR PRODUCTS?

>> MOST, WE'RE USING IT AS A SINGLE ORIGIN WAY TO USE FLOUR. BUT YOU CAN GROW SOMETHING IN ITS PURE FORM. BUT THEN ONCE IT GETS MANUFACTURED, THAT'S WHEN CONTAMINATION CAN COME INTO PLAY. SO WHAT GLYPHOSATE CERTIFICATION DOES IS TEST WHAT'S IN THE BOX TO MAKE SURE IT IS FREE OF ANY HARMFUL CHEMICALS. AND WE ARE THE FIRST NATIONALLY DISTRIBUTED BRAND TO GET THAT CERTIFICATION. IF YOU'RE A CONSUMER, YOU THEN FEEL ULTIMATE CONFIDENCE AND PEACE OF MIND THAT NOTHING IN THE BOX WILL HURT YOU.

>> LET'S TALK ABOUT THESE BOXES. THE KITS YOU HAVE ARE SO CUTE, FIRST OF ALL. I AM SOMEBODY WHO IS SO GOOD AT BAKING THINGS BUT THEY DON'T LOOK GOOD. THIS IS ONE OF YOUR KITS. AND IT IS LIKE A MELTED SNOWMAN. WHERE DO THE IDEAS COME FROM FOR THESE?

>> IT ALWAYS GOES BACK TO THE KIDS. THE KIDS ARE GETTING A LOT OF PLAY HERE. WE CREATED THE KITS TO CREATE THAT EXPERIENCE. BAKING IS INTIMIDATING AS IT IS SO WHAT IF WE DELIVERED YOU A BOX THAT HAD EVERYTHING YOU NEEDED EXCEPT THE MILK OR THE ONE EGG THAT YOU NEED OR TWO TABLE SPOONS OF BUTTER TO CREATE SOMETHING THAT LOOKS PRETTY GOOD.

>> AND YOU HAD TO GO TO TEN DIFFERENT STORES TO GET EVERYTHING IN THERE. MAYBE YOU COULD FIND ORGANIC FLOUR BUT NOT ORGANIC SPRINKLES OR DYE-FREE PACKETS. SO WE MAKE IT SIMPLE. I USED TO JOKE THAT INSTAGRAM WAS FOR CATS AND FOR YOUR KITS. I'M ALLERGIC TO CATS AND DON'T PUT MY KIDS ON INSTAGRAM. I HAD TO DO THIS SO I HAVE SOMETHING TO POST.

>> WHAT ARE YOUR KIDS’ FAVORITE KITS TO MAKE?

>> WE MAKE RAINBOW PANCAKES PRETTY MUCH EVERY WEEKEND.

>> THE SNOWMAN ONE RIGHT NOW IS A BIG HIT.

>> ANYTHING GALAXY DOUGHNUT.

>> WE HAVE A PHOTO OF THE GINGER BREAD. THOSE ARE MY FAVORITES. YOU HAVE TO GO TO SO MANY DIFFERENT PLACES AND IT IS ALL IN ONE BOX.

>> HOW MANY STEPS DO WE HAVE?

>> SIX STEPS OR LESS.

>> AND THAT'S A BIG KIT?

>> YES. USUALLY SIX STEPS TO MAKE THE MIX. THIS PARTICULAR KIT COMES WITH OUR GINGER BREAD COOKIE MIX AND THEN IT TAKES ABOUT 20 MINUTES IN THE OVEN TO BAKE, OR EVEN LESS. THE COOKIES TAKE 10 TO 20 MINUTES AND THEN JUST DECORATING. SO IT IS ABOUT HOWEVER LONG YOU WANT IT TO BE. SOME PEOPLE WANT IT TO BE REALLY QUICK AND SOME PEOPLE WANT TO DRAW IT OUT A LITTLE BIT. THIS IS ABOUT THE EXPERIENCE.

>> DO YOU HAVE SPECIAL ONES, I SEE THESE BOTH CHRISTMAS THEMED. IS THAT TO ROLL OUT DIFFERENT KITS?

>> WE HAVE THE THREE YOU CAN GET ALL YEAR ROUND. THE DOUGHNUT ONES, THE PANCAKE ONES, THE BIRTHDAY ONES, EVERYTHING ELSE IS TIMED TO THE SEASON. VALENTINES, HALLOWEEN AND THEN HOLIDAYS.

>> SO IT IS A SUBSCRIPTION. SO YOU CAN GET A THREE, SIX, 12-KIT SUBSCRIPTION. SO EVERY OTHER MONTH YOU'LL GET A NEW THEMED KIT BASED ON A HOLIDAY OR SEASON. SO THEN IT IS REALLY EASY AND IT JUST COMES TO YOUR DOOR. WE'RE ALL ABOUT SOLVING PROBLEMS. THE FIRST PROBLEM WE SAW WAS THE TIME. THE DEEP CONNECTION. WE CREATED THESE KITS. AND THEN PEOPLE WANTED THE MIXES AND SOMETHING THEY COULD BAKE EASY. THEY WEREN'T BAKING BECAUSE IT WAS TOO COMPLICATED OR THE INGREDIENTS WERE TOO EXPENSIVE OR THEY DIDN'T WANT TO BUY A WHOLE THING OF FLOUR OR SUGAR. NOW WE HAVE A LINE OF OTHER PRODUCT EXTENSIONS WHICH WE CAN TALK ABOUT.

>> GO FOR IT.

>> ONE IS THE GRANOLA BARS.

>> THAT STARTED, GOING BACK TO OUR CHILDREN ON THE FIELD TRIP. WE WERE WATCHING THE CHILDREN WITH THE BARS AND THE SNACKS. THE FIRST THING IS THE WASTE. EVERY TIME YOU OPEN A BAR THAT YOU THROW IN YOUR BAG, YOU'RE CREATING EXTRA WASTE. THEN YOU HEAT HALF OF IT AND YOUR FULL AND YOU TOSS IT. AND THEY HAD DYE, CHEMICALS. WHAT IF WE COULD CREATE ONE THAT YOU COULD MAKE ON A SUNDAY NIGHT AND USE IT ALL WEEK. AGAIN HITTING ALL THOSE POINTS, IT’S BETTER FOR THE ENVIRONMENT, BETTER FOR YOUR HEALTH AND IT TASTES REALLY GOOD. WHEN PEOPLE TASTE CLEAN FOOD. WOW, THIS TASTES SO MUCH BETTER. THAT'S SURPRISING BECAUSE THERE'S NO CHEMICALS AND NOTHING TREATED IN IT. I LOVE THE GRANOLA BARS. THEY'RE SO EASY. IT IS LIKE TWO STEPS.

>> YOU HAVE THE MUG CAKES. WHICH I CANNOT WAIT TO TRY. ONE, THEY'RE REALLY QUICK.

>> ONE MINUTE.

>> RIGHT. NO COMMITMENT. AND A PERSONAL SIZE.

>> SO WE TOOK IT FROM ONE EXTREME TO THE OTHER. YOU HAVE THE KITS IS THAT THEN SOMETHING YOU CAN MAKE IN THE MICROWAVE IN UNDER A MINUTE WITH TWO TABLE SPOONS OF WATER.

>> SOMETIMES YOU JUST WANT THAT SOMETHING SWEET. IT IS 4:00 IS THAT YOU'RE HAVING A CUP OF COFFEE. YOU'RE NOT GOING TO MAKE AN ENTIRE CAKE. YOU POP IT IN THE MICROWAVE AND YOU HAVE YOUR OWN PERSONAL. AGAIN WITH THE ORGANIC INGREDIENTS. MAYBE YOU CAN FIND SOMETHING ON THE GO BUT YOU WON'T KNOW WHAT'S IN IT.

>> THIS ONE HERE IS THE FIRST ORGANIC VERSION OF THAT TYPE OF CAKE. AND THAT IS IN 8,000 STARBUCKS. THAT'S OUR TOP SELLING FLAVOR.

>> TAKE ME THROUGH JOURNEY. I FEEL YOU HAVE THIS IDEA. YOU STARTED IT. BUT THEN HOW DO YOU GET IT OUT TO PLACES, WHAT IS THAT JOURNEY LIKE TRYING TO GET IT IN THE RIGHT PLACES?

>> WE WERE THINKING ABOUT WHAT PRODUCTS WE WANTED DISTRIBUTED AND THEN WE WENT AROUND THE COUNTRY FOR 12 MONTHS SOLID CALLING ON PLACES LIKE TARGET, WHOLE FOODS, KROGER, AMAZON, AND PLACES THAT WE KNEW WE COULD GET ON CONSUME HERE'S WERE VERY DISSATISFIED WITH WHAT WAS IN EACH CATEGORY. WE JUST WENT IN FULL ON FLYING AROUND EXECUTION MODE. IT WAS EASY TO GET MEETINGS WITH ALL OF THESE. THERE’S SO MUCH GLUTEN FREE AND THEY WERE JUST GLUTEN FREE. THEY WERE SO THANKFUL THAT WE CAME IN AND WE'RE FULL GLUTEN, ALL ORGANIC AND HAVE THIS RANGE OF PRODUCTS. AND MOST OF IT, THEY'RE 90% ARE MALE ON SOME DIET AND NEVER EVEN TRIED OUR PRODUCTS.

>> WHAT ADVICE WOULD YOU GIVE TO PEOPLE WHO WANT TO DO WHAT DID YOU? TO BUILD A COMPANY.

>> A LOT OF PEOPLE ARE WATCHING AND A LOT OF PARENTS WHO SEE THESE, WHAT IS SOMETHING YOU'VE LEARNED BUILDING THIS COMPANY THAT YOU LIKE TO SHARE?

>> I THINK YOU HAVE TO HAVE A GREAT IDEA. AND YOU HAVE TO SOLVE A PROBLEM FIRST. I THINK GO GET ADVICE, SURROUND YOURSELF WITH REALLY SMART PEOPLE MAYBE IN THE INDUSTRY YOU WANT TO BE IN AND HAVE THEM HELP. IT IS ABOUT NOT BEING AFRAID TO ASK FOR HELP.

>> HOW MUCH DID IT HELP TO HAVE FRIENDS WITH YOU?

>> IT'S FULL TIME, 24/7. IT IS WHETHER IT IS GETTING IT INTO THE STORE SHELVES OR SOURCING INGREDIENTS. YOU NEED PARTNERS THAT YOU CAN COUNT ON. IT WOULD BE A LONG SOLO ROAD.

>> A LOT OF PEOPLE SAY ENTREPRENEURSHIP, IT IS A REALLY LONELY PLACE. I THINK YOU MATTER A LOT. WHEN IT IS YOUR BABY, NOBODY HAS THAT PASSION EXCEPT YOU. HAVING THE THREE OF US TO LEAN ON AND EVERYBODY IS EXCITED AND ON THE SAME MISSION. IT DOES RELIEVE A LOT OF THE STRESS.

>> SO WHERE DO WE SEE FOODSTIRS IN FIVE YEARS? YOU HAVE THE MUGS, YOU’VE GOT COOKIES, PANCAKES, YOU'VE CORNERED THE MARKET. I DON'T KNOW HOW MANY OTHERS. WHERE WOULD YOU LIKE TO SEE THE COMPANY IN FIVE YEARS? IS THERE A GOAL THAT YOU HAVE IN MIND?

>> WELL, BILL GATES, A COMPUTER ON EVERY DESK AND HENRY FORD WITH A CAR IN EVERY DRIVEWAY. WE WOULD LIKE IT IN EVERY HOME.

>> THAT'S A STARTING POINT.

>> RIGHT NOW, THE CATEGORIES ARE AROUND 7 BILLION AND ABOUT 85% OF THE HOMES USING SOME TYPE OF BAKING MIXED PRODUCT. AND WE WOULD LIKE OVER THE NEXT FIVE YEARS TO HAVE A SIGNIFICANT SHARE OF THAT AND IT IS DOABLE. WE HAVE SOMETHING UNIQUE AND SOMETHING THAT IS A GOOD IDEA AND SOMETHING THAT NOBODY ELSE IS DOING.

>> I THINK FOR ME WHEN YOU SAY, MAY I HAVE A KLEENEX, YOU DON'T SAY TISSUE. WHEN YOU THINK OF CLEAN BAKING, YOU SAY FOODSTIRS WITHOUT THINKING.

>> WELL, I DO. SO GOAL ACCOMPLISHED.

>> LET'S GO TO THE AUDIENCE REALLY QUICKLY. I KNOW THEY HAVE A COUPLE OF QUESTIONS FOR YOU.

>> NEXT.

>> ON THE TOPIC OF WHAT'S NEXT, ARE THERE ANY NEW RECIPES YOU'RE EXCITED ABOUT GIVING OUT TO FOODSTIRS?

>> WE'RE LAUNCHING OUR PROTEIN BARS WHICH IS REALLY EXCITING. ON THE SAME LINE AS THE GRANOLA BARS. IF YOU WATCH PEOPLE TRY TO MAKE THEM, THERE ARE LIKE A MILLION INGREDIENTS IN THEM. THIS IS SIMPLE. A LITTLE OIL AND A LITTLE WATER AND YOU CAN MAKE THEM AND DIVVY THEM UP FOR THE WEEK. IT’S NOT ONLY HEALTHIER BUT IT’S COST EFFECTIVE.

>> YOU SHOULD DO LIKE MILK SHAKES.

>> WE DO. CHECK OUT OUR WEBSITE.

>> IN THE RECIPE SECTION.

>> OH, PERFECT.

>> BROWNIE SHAKE, COOKIE SHAKE.

>> NEXT QUESTION?

>> WHAT IS IT LIKE BEING IN THE GROCERY STORE WITH YOUR KIDS AND WALKING DOWN AN AISLE AND SEE SOMETHING YOU MADE YOURSELF AND YOU GOT TO PUT OUT THERE?

>> I THINK FOR ME, IT IS REALLY INCREDIBLE. MY KIDS HAD NO CONCEPT OF WHAT I DO. THERE'S NO TANGIBLE OBJECT. AND IT IS NOT LIKE MY 9-YEAR-OLD IS WATCHING AT HOME. OR MY 3-YEAR-OLD AT THE TIME. MAYBE NOT THAT AGE HOPEFULLY. SO FOR THEM TO BE ABLE TO SEE THAT WE HAD AN IDEA. WE MADE THE IDEA INTO AN ACTUAL TANGIBLE PRODUCT. SOMETHING THEY SEE ON THE GROCERY STORE THAT THEY GO TO EVERY DAY. THAT'S THE AMERICAN DREAM, RIGHT? THAT'S REALLY SHOWING WHAT YOU CAN ACCOMPLISH. SO FOR ME IT IS PRETTY OVERWHELMING.

>> I THINK THERE'S A LOT OF SACRIFICE AND COMMITMENT TO START A COMPANY AND RUNNING IT. WHEN YOUR KIDS GO DOWN THE AISLE AND THEY SEE IT, THEY SAY, OKAY, NOW I KNOW WHY YOU'RE NEVER HOME OR DISTRACTED. AND IT IS EVEN MORE SPECIAL IF THEY CAME OUT WITH AN IDEA THAT THEY LAUNCHED. SO A LOT OF THEM ARE IDEAS WE CAME UP WITH OR OUR KIDS SO THEY GET FULFILLMENT FROM THAT. WHATEVER STORE, TARGET, WHOLE FOODS, GROCERY STORES, SO TO SEE IT IN ALL THOSE PLACES MAKES IT A LOT MORE SPECIAL AND MORE WORTH IT WHEN YOU'RE AWAY FROM THEM SO MUCH.

>> I REMEMBER, RECENTLY WE WERE IN THE STORE AND I FORGOT. THERE WAS A SCHOOL EVENT AND WE SAID WE WOULD BAKE AND IT WAS TOO LATE TO GRAB A PRODUCT FROM THE OFFICE SO WE WENT TO A LOCAL WHOLE FOODS AND WE BOUGHT LIKE FIVE BOXES. I HAD MY DAUGHTER WITH ME AND THE LADY AT THE, THE CASHIER WAS CHECKING OUT. OH, THIS COMPANY IS AMAZING. HAVE YOU TASTED THESE COOKIES? THEY'RE THE BEST COOKIES EVER. AND MY DAUGHTER'S FACE, SHE STARTED LAUGHING. AND WE LAUGHED AND SHE SAID THAT'S REALLY FUNNY, MOM. YOU SHOULD HAVE TOLD HER IT WAS YOUR COMPANY. WELL, IT'S FINE TO JUST SEE THEIR REACTIONS AND THROUGH THEIR EYES AND WHAT IMPACT WE'RE MAKING ON PEOPLE.

>> WE HAVE THESE SHIRTS. ONE OF THEM IS BAKE SALE BALLER. WE DID THEM KID SIZE. MY 5-YEAR-OLD WEARS THEM TO SCHOOL EVERY DAY. I HAD TO GET LIKE TEN OF THEM BECAUSE OF THAT. WHEN YOU SEE THAT PRIDE IN YOUR KID, THERE HAS TO BE A REASON YOU'RE STARTING ANY BUSINESS. IT IS VERY PAINFUL. VERY FULFILLING BUT IT CAN ALSO BE PAINFUL. WHEN YOU'VE GOT, THAT'S OUR VALIDATOR, PROBABLY OUR CHILDREN. EVERYBODY WILL HAVE THEIR OWN AND THEN SEEING HER WEAR IT EVERY DAY ON SCHOOL IS AMAZING.

>> IS THERE A MERCH SHOP?

>> FOODSTIRS.COM.

>> THAT'S REALLY GOOD.

>> WE DO HAVE ANOTHER QUESTION. @ALICIAISGAY WANTS TO KNOW, IF YOU COULD DESCRIBE FOODSTIRS IN ONE WORD, HOW WOULD YOU DESCRIBE IT?

>> JUST ONE.

>> YUMMY.

>> YUMMIEST. IS THAT A WORD?

>> IT IS NOW.

>> EASY.

>> EPIC.

>> AND ONE LAST QUESTION BEFORE WE GO.

>> HI, I'M IN COLLEGE RIGHT NOW AND I'VE BEEN TRYING ON GET MORE HEALTHY MY COOKING. I BARELY COOK. I LOVE THE FOCUS GOOD, NATURAL, ORGANIC INGREDIENTS. WHAT ADVICE DO YOU HAVE FOR THE COLLEGE DEMOGRAPHIC TO TAKE THAT STEP TOWARDS HEALTHY EATING?

>> OUR ONE MINUTE MIC CAKE. THEY'RE PERFECT IN THE DORM ROOM AT MIDNIGHT.

>> I THINK THE GOOD NEWS ABOUT COLLEGE STUDENTS IS THAT YOU ARE MORE LIKELY TO BE ONLINE AND TO DO RESEARCH. NOT JUST TO TEST, THIS IS WHAT MY MOTHER DID. WE TRY REALLY HARD TO BE TRANS PARENT. WHETHER IT IS OUR INGREDIENTS OR SOURCING. SOMETIMES YOU'LL BE SURPRISED. YOU HAVE A HEAD START PROBABLY ON MOST OF THE CONSUMERS.

>> AND YOU SHOULD ALSO USE COMPUTERS TO CONTINUE TO GOOGLE MORE ABOUT FOODSTIRS AND ALL THE AMAZING PRODUCTS. SO GO CHECK THAT OUT. I HAD SO MUCH FUN. I CAN'T WAIT TO MAKE SOME STUFF. THANK YOU FOR JOINING US!

>> GIVE IT UP FOR SARAH, GREG AND GALIT.

>> THANK YOU!

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If there's 1 thing you should do, it's check out our BUILD with Dan Fogler! We talked all things "Fantastic Beasts," from what it was like shooting the new film to what's next for the hit franchise. (Photo Credit: Jammi York /BUILD )

Bryce Segall, Chantal Rochelle & Kevan Kenney

What's #NewMusicFriday without having a panel of experts to break it down? Well, that's where Weekend Listen comes in. Tune in! (Photo Credit: Noam Galai /BUILD )

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