Cheech Marin Discusses His Memoir, "Cheech Is Not My Real Name: ...But Don't Call Me Chong"
Cheech's new insightful memoir, "Cheech Is Not My Real Name: ...But Don't Call Me Chong," explains how Cheech avoided the draft, formed one of the most successful comedy duos of all time and became the face of the recreational drug movement with the film "Up in Smoke." It also discusses how he forged a successful solo career and became the owner of the most renowned collection of Chicano art in the world. Tune in when Cheech speaks on what it was like writing a book about his incredible life. Interview at 692 Broadway in NYC for BUILD Series.