FRAME Denim - Jens Grede on the Karlie Kloss Collaboration
FRAME Denim co-founder Jens Grede discusses the Karlie Kloss collaboration, discovering a niche market for which Kloss stands as the perfect ambassador. Grede further highlights the idea that a brand's aim should be to reinforce its vision as the means to its promotional end. Moderated by Kinvara Balfour. Interview at AOL HQ in NYC for AOL BUILD.