FRAME Denim - Jens Grede on Successful Marketing
FRAME Denim co-founder Jense Grede discusses succesful marketing, highlighting its key: it has to be believable. Grede emphasizes the importance of leveraging a brand's vision and assets in its promotion goals as illustrated by the H&M and Beyonce music video. Moderated by Kinvara Balfour. Interview at AOL HQ in NYC for AOL BUILD.