Ice Cube, Jeff Kwatinetz, Clyde Drexler, Andre Emmett & Drew Gooden On The "BIG 3"
On January 11, 2017, producer, actor and music legend Ice Cube, along with entertainment executive Jeff Kwatinetz officially announced the launch of the BIG3, a new, 3-on-3, half-court basketball league that will feature some of the best players to ever play the game. Cube and Kwatinetz had a shared vision of a player-centric league focused on entertainment and innovation. Among the hoops legends they brought into the fold was Hall of Famer Clyde Drexler, who earlier this year was named Commissioner of the BIG3. Ice Cube, Kwatinetz and Drexler, Andre Emmett and Drew Gooden discussed the 2018 championship game at the Barclay's Center in Brooklyn, NY.